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Job Ref.: 1746

Job Title: Head of Digital Excellence and Business Insights – Pharmaceuticals – Dublin based – May 2019 – Urgent

Posted Date: 18/05/2019

Sector: Digital Marketing

Location: Ireland, Dublin

Job Type: Permanent full-time

Job description:

Head of Digital Excellence and Business Insights – Pharmaceuticals – Dublin based – May 2019 – Urgent

Our client, a major commercial pharmaceutical company based in Dublin wish to appoint a Head of Digital Excellence and Business Insights to join their marketing team

They are looking for an innovative person with a passion for Digital Marketing and Data Analytics to help them accelerate business success for the future..

Candidates shuuld have 3-4 years Multi-channel or digital marketing experience in the pharmaceutical or healthcare sectors.

The position is a full-time permanent role.

Digital Excellence.

  • Responsible for the delivery of the digital marketing strategy at pharma and brand level and to ensure alignment with Global Regional strategies.
  • Lead the inclusion of digital marketing activities into the integrated brand plans.

  • Collaborate with Pharma and brand managers to co-ordinate the development of marketing content through multiple channels to an integrated customer engagement model.

  • Support the local business to understand data and business insights necessary to design and deliver effective multichannel marketing campaigns.

  • Ensure knowledge transfer, best practice sharing between the pharma brand teams.

  • Work collaboratively with both IT and Brand Teams to optimize our websites and other online initiatives to increase traffic/views/leads.

  • Be a Go-to expert for digital multichannel marketing initiatives across pharma, and ensure overall channel effectiveness.

  • Stay on top of the digital marketing development, and look out for new trends and changes. Quickly embrace, understand and champion changes in the field of digital marketing.

  • Drive excellence in digital content marketing strategies, to ensure optimal value and engagement of our customers.

  • Experiment with new innovative technologies to drive our business and digital presence into tomorrow’s marketing and sales environment.

  • Train local commercial colleagues and support functions on how to deliver the best customer experience in the digital channels we engage in.

  • Familiar with using video and webinar capabilities to get valued quality content across in a timely manner.

Business Insights (with support of business analyst person)

  • Provide actionable business insights based on reliable data to take timely, meaningful decisions, anticipating trends and holistically assessing the market (opps and challenges)
  • Support sales forecasting, drawing on data form multiple sources to model future trends

  • Manage contractual agreements with third party providers

  • Create mechanisms and processes to capture, analyse and use data for better understanding

  • Develop tools, systems and processes to automatically monitor business performance against KPIs

  • Support the BU Head in developing and monitoring segmentation and targeting strategies, ensuring efficient field force structure, reviewing of the optimal structure and deployment of the sales teams

  • Review impact of sales force activities and give advice for optimization


  • Bachelor's degree with a minimum of three years marketing/digital work experience.
  • Multi-channel or digital marketing experience

  • Knowledge of Web analytics (Google Analytics), Search Engine Optimisation and Search Engine

  • Advertising (Organic / AdWords).

  • Microsoft Office Package trained

  • Strong team player, comfortable and motivated to work in a collaborative environment with the ability to build relationships with key stakeholders.

  • Well organized with effective planning ability.

  • Be able to work simultaneously with multiple teams on different projects.
    Strong communication skills, delivered through presentation, written and verbally.

  • Good analytical skills.

An excellent salary circa 95-100k plus bonus and strong benefits will apply to the successful candidate.

For further information, please call Paul Flanagan at +353 1 805 5522 or email your c/v in the strictest confidence to asap

NB - Your application and details are treated in the strictest confidence by us at all times. We comply fully with GDPR guidelines (May 2018). Please see our privacy policy on

Also, please see the full range of our job listings on the Pharma Solutions website which is updated daily


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